Hack Hospitality Cruise Challenge – Team Cheeseburger

Oct 24, 2017

The Tampa Bay Hack Hospitality hackathon brought together professionals with a variety of experience and talents. Team Cheeseburger (Douglas Radecki, Leon Dorado, Shenole Latimer, Miles Smith, Linggih Saputro, Lisa Pineda, and Veronika Keblinskas) was an example of a well-balanced group of designers and developers.

When the team decided to create a booking app, they focused on addressing the following challenges faced by river cruises:

  1. Underutilized resources — When ships dock, most passengers disembark to go sight-seeing. Almost all of the facilities and services on the ship shut down during this period.
  2. Unreliable internet — Providing reliable Wi-Fi is consistently a challenge for cruise ships.
  3. An aging client-base — Bringing on a new generation of passengers is critical for profit and growth.

Team Cheeseburger

Douglas Radecki presenting at the hackathon.

The app’s user persona (fictional ideal customer) is Lisa, a 45 year-old tourist who is traveling with her friend. They’re trying to plan out the next couple of days and begin looking at restaurants on OpenTable.

  • Lisa sees an ad for a dining experience on a docked cruise ship.
  • She taps on the ad and is redirected to a landing page.
  • Here she reads more about the experience and books a lunch for two.
  • After paying, she sees exclusive offers for additional services on the ship.
  • She books post-lunch massages for her and her friend.
  • Lisa then receives an automated phone call confirming her bookings.

The app allows for a younger demographic to be exposed to the cruise line, which potentially creates a new wave of future passengers. The team addressed the challenge of limited Wi-Fi by using SMS to make bookings and updates on the number of positions left.

To learn more about the app, watch the demo that Douglas Radecki, Leon Dorado, and Shenole Latimer gave at Sourcetoad’s headquarters.

[arve url=”https://vimeo.com/239703898″ /]


The Agile Manifesto in Practice: Part 1

The Agile Manifesto in Practice: Part 1

  How Sourcetoad Values People Over Process The software development process can involve a lot of uncertainty for both development teams and clients alike, especially in the early phases of a project. How can the long-term vision of an application be balanced...

What to Consider When Building HIPAA-Compliant Software

What to Consider When Building HIPAA-Compliant Software

In 1999, the Department of Health and Human Services (HHS) passed the Health Insurance Portability and Accountability Act (HIPAA) as a measure to protect personal health information (PHI) and allow people control of their healthcare records. The HITECH Act was enacted...

The Evolution of Buy Now, Pay Later in eCommerce: Part 2

The Evolution of Buy Now, Pay Later in eCommerce: Part 2

In Part 1, we talked about the rapid growth of Buy Now, Pay Later (BNPL) and discussed its expansion across industries. In Part 2, we will consider how impending regulation may shake up the short-term lending space.   Impending Regulation of BNPL While consumers...