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How Burger King’s “Million Dollar Whopper” Campaign Showcases the Power of Generative AI in Franchise Marketing

How Burger King’s “Million Dollar Whopper” Campaign Showcases the Power of Generative AI in Franchise Marketing

by Sourcetoad | Jan 14, 2025 | AI, Franchising

In February 2024, Burger King launched its Million Dollar Whopper contest, turning fast food marketing into a creative, AI-powered playground. Customers were invited to build their dream Whopper from a buffet of ingredients—ranging from classics like lettuce and...
From Buzzword to Bottom Line: How AI is Transforming Franchises

From Buzzword to Bottom Line: How AI is Transforming Franchises

by Sourcetoad | Oct 28, 2024 | AI, Business, Franchising

AI is everywhere these days—turning heads in boardrooms and sparking curiosity across industries. But for franchises, it’s more than just another tech trend; it’s a powerful tool that can drive real results. Whether it’s about increasing profits, running smoother...

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