About Sourcetoad

The Sourcetoad team

17+
Years of experience

300+
Apps taken to market

50+
Employees

Who we are

Sourcetoad helps organizations solve complex challenges with innovative, practical technology. We build with care, act with empathy, and create solutions that benefit both our clients and our future selves.

Founded in 2008, Sourcetoad is a software consultancy focused on helping service-based organizations unlock 10x efficiency without adding headcount. We design and build AI-powered automation, self-service platforms, and custom digital tools that allow teams to scale, reduce friction, and deliver more value with the people they already have.

Our work is grounded in real operational problems, not hype. We partner closely with our clients to co-create systems that are durable, understandable, and actually used. The result is technology that strengthens businesses rather than complicating them.

We are headquartered in Tampa, Florida, with global team members supporting clients across North America, Europe, and Australia.

What we do

We help mid-sized service businesses scale through technology.

Our core focus is on organizations with 50 to 300 employees across professional services, including AEC, healthcare, hospitality, financial consulting, education, and other service-driven industries. These businesses often reach a point where growth starts to strain their teams, margins, and quality of delivery. Hiring alone does not solve that problem.

Since 2008, we have designed, built, and supported 300+ custom software systems. While we continue to work with startups and large enterprises, our greatest impact comes from helping service businesses grow efficiently without losing what makes them great.

Our Values

All our endeavors are fueled by our core values.

Pride in Our Work

We build solutions we stand behind. We care about quality, clarity, and long-term usefulness. If it carries our name, it should make a real difference.

Positive Impact

We aim to improve life for our clients, their users, and our team. We focus on practical solutions that create meaningful, lasting benefits rather than short-term wins.

Ownership

We take responsibility for the work, the systems we build, and the company we are shaping together. We step up when something needs attention and follow through.

Empathy

We think about problems from other people’s points of view. Our clients and their stakeholders, the end-users of our software, our employees, and our community.

Our Story

Sourcetoad was founded in 2008 by three friends from the University of South Florida: Greg Ross-Munro, Nick DeMelas, and Justin Weber. Each brought experience from different corners of the technology and business world, from biotech and finance to legal technology and security.

The early growth of Sourcetoad coincided with a major shift in software. The rise of mobile computing and custom web applications created demand for tailored solutions that off-the-shelf tools could not meet. Sourcetoad quickly established itself as a trusted partner for organizations operating in complex, regulated environments.

Over time, the company deepened its work in healthcare, education, financial services, hospitality, and professional services. Along the way, Sourcetoad achieved SOC 2 Type II and HIPAA compliance and expanded its capabilities across design, engineering, infrastructure, and security.

As our client base evolved, so did our focus. We increasingly found ourselves helping service businesses transform how they operate by turning expertise into systems, reducing reliance on manual effort, and creating platforms that scale. That work now defines Sourcetoad.

A major milestone in our journey was joining the Thompson Holdings family of companies. This step grew out of a long-standing partnership and a shared belief in building durable, people-first organizations. Through this relationship, Sourcetoad became part of an ESOP, allowing our team members to become employee-owners. This structure reinforces our commitment to long-term thinking, shared responsibility, and growing together under strong, values-driven leadership.

Today, Sourcetoad is focused on helping service organizations productize their offerings, unlock efficiency through automation and AI, and compete at a higher level without burning out their teams. Technology is changing again, and we are building carefully so our clients are ready for what comes next.